Specific Generic is an architectural design studio with a focus on creative direction and creation for people and brands.
We are thinkers and makers, using specific creativity to inspire generic change. With our vast experience and deep understanding of architecture, art and culture, we act at the intersection of culture and commerce. We specialise in shaping spaces and objects to shift perspectives, move people and inspire.
Selected clients
Adam & Albin
Adam & Albin
Ahlem
Ahlem
Asket
Asket
Aveda
Aveda
Becore
Becore
Belstaff
Belstaff
Boz Art
Boz Art
Byredo
Byredo
CAIA Cosmetics
CAIA Cosmetics
Casall
Casall
CDLP
CDLP
Closely
Closely
Dorothe Schumacher
Dorothe Schumacher
Ferrari
Ferrari
Frame Magazine
Frame Magazine
HEAT by Sophia Lie
HEAT by Sophia Lie
H&M
H&M
L:a Bruket
L:a Bruket
Lynxeye
Lynxeye
Massproductions
Massproductions
Max Mara
Max Mara
Misshumasshu
Misshumasshu
Mojang
Mojang
Nordiska Galleriet
Nordiska Galleriet
Obayaty
Obayaty
On
On
Oscar Jacobsson
Oscar Jacobsson
Roots
Roots
Sleepers
Sleepers
Solen
Solen
The Kooples
The Kooples
Tiger of Sweden
Tiger of Sweden
Tom Wood
Tom Wood
Tripple Oh
Tripple Oh
United Spaces
United Spaces
X-Bionic
X-Bionic
Studio
We lead architectural projects from initial concept to completion, working closely with our clients as well as skilled craftsmen and contractors. The studio is committed to site-specific solutions and bespoke design, ensuring each project results in a unique and tailored outcome for every client or brand.
Specific Generic was founded in 2017 by Ali Nick in Stockholm and is led by Peter Dell’Uva, Managing Director. Specific Generic is part of We Are Bono, which includes several architectural studios and also offers in-house production of furniture and interiors.