Our Approach

We elevate our collaborators by integrating architecture and graphic design, enhancing their messaging, product benefits, and spatial experience with distinct, memorable and thoughtful solutions.

Specific Generic is a design office with a focus on creativedirection for people, institutions and brands. We arethinkers and makers using specific creativity to inspiregeneric change. Our office is built upon a combination ofspecialists, with vast experience and deep understanding invarious disciplines at the intersection of culture andcommerce. We specialise in shaping brands to set yourbusiness apart. To move people, to change their way ofseeing, thinking and acting.

Clients

Ahlem
Adam & Albin
Asket
Aveda
Becore
Belstaff
Boz Art
Byredo
Caia Cosmetics
Casall
CDLP
Closely
Dorothe Schumacher
Ferrari
Frame Magazine
HEAT by Sophia Lie
H&M
L:A Bruket
Lynxcey
Massproductions
Max Mara
Mojang
Misshumasshu
Nordiska Galleriet
Nori bar
Obayaty
On Running
Oscar Jacobsson
Roots
Sleepers
Solen
The Kooples
Tiger of Sweden
Tom Wood
Tripple Oh
United Spaces
X-Bionic

Contact

@specificgeneric_projectsoffice@specificgeneric.compress@specificgeneric.com+46 8 505 252 20