rue Pierre Charron, Paris

An unmissable blue façade frames the neutral powdery palette of the store’s interior. Echoing many of the flourishes of the sister store on Rue France. Purity, modernity and minimalism provide an integrity of material character that compliments the garments displayed.  A bold Rorschach effect marble cash desk sits as a confident accent against a vibrant blue curtain echoing the store’s façade.



Specific Generic is an office for architecture and design, founded 2010 by Andreas Bozarth Fornell. The office has a diverse portfolio and works within all different fields of architecture but the main focus so far is within the world of fashion retail.


Specific Generic
Drottninggatan 55
SE-111 21 Stockholm, Sweden

+46 73-320 02 12


Press inquiries

Employment and internships

New business