Åhléns City, Stockholm

This shop-in-shop has a clearly defined acne area inside the Åhléns department store. The opening along the length of the shop has a wall segment punctured by a door sized slither of toxic fluorescent glass. A brave material and color scheme with distinct boundaries helps to clarify the Acne Studios space. Flocked wall panels and a cash desk stretches along the greater length of the shop. Garments hang in clusters in the central space upon generic wheeled stainless steel racks. The entire space sits upon a soft wool carpet.



Specific Generic is an office for architecture and design, founded 2010 by Andreas Bozarth Fornell. The office has a diverse portfolio and works within all different fields of architecture but the main focus so far is within the world of fashion retail.


Specific Generic
Drottninggatan 55
SE-111 21 Stockholm, Sweden

+46 73-320 02 12


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